On this episode of The Shape of Work, our guest discusses the emerging marketing trends that could impact the industry and strategies for improving performance in digital marketing.
“Today's audience have a plethora of choices available to them and won't tolerate any form of disrespect. Therefore, it's crucial to cultivate a work culture that not only promotes empathy, but also elevates employee morale.”
We welcome Budhesh Chopra, Director at DigiVersal Consultants, an education-first technology company promoting literacy with a creativity mandate. A scale-stage tech startup based in Noida, India, managing a large study-resource digital library for undergraduate, post-graduate, and PhD study levels with respect to research-based pedagogy.
Prior to DigiVersal, Budhesh has over 10-plus years of experience in Business Development, Customer Engagement and was the CEO of SSSI Tutoring Service. His specialties include Content Marketing, SEO, Paid Search, Paid Social, Training and Employee Development.
Episode Highlights:
Follow Budhesh on Linkedin
Produced by: Priya Bhatt
Podcast Host: Riddhi Agarwal
About Springworks:
Springworks is a fully-distributed HR technology organisation building tools and products to simplify recruitment, onboarding, employee engagement, and retention. The product stack from Springworks includes:
SpringVerify— B2B verification platform
EngageWith— employee recognition and rewards platform that enriches company culture
Trivia — a suite of real-time, fun, and interactive games platforms for remote/hybrid team-building
SpringRole — verified professional-profile platform backed by blockchain, and
SpringRecruit — a forever-free applicant tracking system.
Springworks prides itself on being an organisation focused on employee well-being and workplace culture, leading to a 4.8 rating on Glassdoor for the 200+ employee strength company.