The Shape of Work

#28: Neena Bhaskar on how to communicate your Employer Brand

July 01, 2021 Springworks Season 1 Episode 28
The Shape of Work
#28: Neena Bhaskar on how to communicate your Employer Brand
Show Notes

In this episode, Springworks’ Sales Specialist, Lokesh Gautam talks to Neena Bhaskar,  a talent professional currently working with a leading medical devices firm leading their Talent Acquisition for the region. 

Neena holds a Master's degree in Human Resource Management from Temple University. She has worked across various customer-focused functions and HR spaces in different industries for more than 15 years now.

Neena is driven towards creating, implementing result-driven talent and people strategies focusing on business, technology, and long-term value creation.

She explains how an organization should communicate their employer brand, along with insights on hiring, employee engagement, culture, and, diversity and inclusion. Neena also shares a series of assessment tools to help managers hire the best people.

EPISODE HIGHLIGHTS:

Know the guest:

She completed her education at Fox School of Business at Temple University specializing in Human Resources Management. She began her career with HeroITES as an Assistant Manager. Today, she is leading Talent Acquisition for the entire Asia-Pacific region for BD, Singapore. Neena’s remarkable growth in her career is a direct result of her passion for building and engaging teams. She loves making connections and understanding them.

‘How do I attract and retain the best talent? How do people see us as an authentic company?’

A good interview defines a person’s character. The recruiters should be creative regarding the questions they ask.

These are the puzzles that HR professionals need to solve to ensure better recruitments. They should challenge the potential employees by giving them situations to solve. It can help in revealing the true character of these candidates
The HR professionals need to keep an eye on their critical thinking, soft skills, body language, and problem-solving skills.
Peer-to-peer meetings can be organized to understand how their organization and the teams operate. Most importantly, they need to make the organization’s culture a significant part of the hiring process. They need to see which candidates best align with their values.

Challenges that prevail in a diverse work environment? How should a company deal with them?

A diverse and hybrid work environment helps employees think beyond their creativity. However, issues regarding communication, trust, different cultures, ethnicities, language barriers might start prevailing too.

To deal with these issues, the first step is to identify them. However, stopping at identifying these problems is not enough. Companies should articulate to them and analyze them to come up with solutions. Investing in certain training programs and resources which the employees require can help out in this process.
Additionally, companies can consider having a representative committee consisting of members from all groups to ensure all voices are heard.

What are some long-term values companies should focus on?

A few long-term values that a company should focus on for smooth growth and employee retention are:

having a clear purpose
being inclusive before going diverse
being connected with the employees
Holding a high level of integrity
having transparency and clarity

In the remote work environment, Neena observed that most of the employees wish for flexible work arrangements. Additionally, offering team collaborations, employee well-being programs, and other perks can help bring these values into the company.

Follow Neena Bhaskar on LinkedIn

Produced by: Priya Bhatt
Podcast host: Lokesh Gautam